Howard Whittington

As marketers we write headlines all the time, whether it’s for a blog post, an article, an email, a sales letter or an ad. As you know, the better your headline, the more people will read your words and possibly take the action you seek. Here are 15 ideas for headlines. Next time you’re stuck … Read more

You work hard to get traffic to your blog or website, and you provide great content they can use. Yet you’re not getting as many of your visitors to join your mailing list as you would like, right? Be sure you’re not making any of these common conversion mistakes. 1. Not placing your opt-in form … Read more

There’s always going to be a small percentage of your customers who are more than happy to pay more to get things done faster and better. Case in point: If you’re not familiar with it, there is a giant ferris wheel in London that is absolutely huge and offers spectacular views. It was built for … Read more

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience. But is it really an either/or type of … Read more

When you first get started online, you might be worried. Frankly, you probably should be worried. Yes, you made sales this month. But will you make sales NEXT month? And how will you pay the bills if you don’t make sales? It can be scary going from a job where you know exactly how much … Read more

This may or may not work for your list, but… It can be effective for most marketers. If you’re not getting the open rates you seek, try using a negative headline. For example, instead of… You’re going to love this product This works amazing and even does the dishes Having an awesome day, here’s why … Read more

Almost nothing is better than having your own product because you not only keep 100% of the sale price when you sell it – you can also get affiliates to sell it for you, thus simultaneously building your list and bank account through the efforts of others. So how do you crank out products quickly … Read more

Here’s an interesting case study from a guy in the US. It seems he’s something of a big name in his day job, so he wanted a way to make extra money online without ever revealing his real name. He’s found a twist on the marketing method we all know and love – list building … Read more

I’ve got a friend who has used this business model for years as a ‘side’ business. Funny thing is, his side business earns more than many full time businesses – about $10,000 per piece of software per year. And yes, he doesn’t own any of this software himself, which means he never has to deal … Read more

You already know all about scarcity. The scarcer something is, the more people want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items a person … Read more