Howard Whittington

Here’s an interesting case study from a guy in the US. It seems he’s something of a big name in his day job, so he wanted a way to make extra money online without ever revealing his real name. He’s found a twist on the marketing method we all know and love – list building … Read more

Almost nothing is better than having your own product because you not only keep 100% of the sale price when you sell it – you can also get affiliates to sell it for you, thus simultaneously building your list and bank account through the efforts of others. So how do you crank out products quickly … Read more

This may or may not work for your list, but… It can be effective for most marketers. If you’re not getting the open rates you seek, try using a negative headline. For example, instead of… You’re going to love this product This works amazing and even does the dishes Having an awesome day, here’s why … Read more

Retirement was supposed to be the finish line. But for many baby boomers, it turns out to be more of a starting gun. Whether it’s the desire for extra income, the itch to stay productive, or simply the realization that sitting still isn’t in their DNA, retirement can be an opportunity to build something of … Read more

Suppose you could give away free access to a course to anyone and everyone. And further suppose that by giving away the course, you could make $10,000 a month. Interested? Here’s how one guy (we’ll call him Jim) is doing exactly that: Jim created a large, comprehensive course aimed at newbies who want to start … Read more

There are two ways to start a business. Method #1 is the method chosen by nearly all online marketers, and it goes like this: You have a great idea. A terrific idea. The idea of the century. Or just a good idea. In any case, you think about it. You do some research. You talk … Read more

I was looking through an old copy of the magazine ‘Wildlife Art’ when I saw an ad for limited edition prints for a particular artist. At the top of the ad were thumbnails of 5 of his previous works, and each one had the words, “GONE” in red ‘stamped’ on top of them. The headline … Read more

Ever notice how the various professions create new terms to try to make us feel stupid? I hope you don’t do that to your readers. And if you catch me doing it, slap me. Please. Now then… a “successive approximation” is a rather silly term for a psychological trigger that you, as a marketer, really … Read more

Here’s 6.5 Ways to Fix It Someone joins your list and what do they see? “You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.” Wow! That really built some rapport, now didn’t it! I tell you, I am so fired up about being on another list that I could … Read more

I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too. Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW. For example, a bride-to-be has an … Read more